Nagrika — Bangalore

Bhushanraj is a creative director, designer and consultant, focused on brand experience, expression & fresh perspectives.


Shaping Unique, Authentic, & Resilient Towns

The bold, young and minimalistic brand identity, brings forth the symbiotic relationship between Nagrika and Nagar.

The branding conveys the business values of the firm and communicates its influence with the use of contextual graphics and typographic choices. The brand is complemented with a stylized 'N' that characterizes authentic two-way relationship between Nagrika and the Nagar using a blend of local and global knowledge, to develop pragmatic and feasible solutions for building authentic and unique towns.

The outcome is a modern & sophisticated identity that lives online and in print.