Bhushanraj
Designer
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SanDisk — Bhushanraj

Bhushanraj is a creative director, designer and consultant, focused on brand experience, expression & fresh perspectives.Bhushanraj is a creative director, designer and consultant, focused on brand experience, expression & fresh perspectives.

SanDisk 

Crafting the experience with exquisite traditional Indian folk art.

SanDisk is a global, innovation-led technology company. For its India headquarters in Bangalore, the space had to be enhanced through environmental graphics that would have an “Indian” essence – working with tskdesign, the brand colours integrate seamlessly in a contemporary space, appealing both to a global and local audience.

Kolam is a folk art that is hand drawn at the entrance of most homes in South India to usher in good fortune. Composed of rice flour, lines and curved loops—drawn around an underlying grid of dots. Bringing together contrasting aesthetic rational/systematic (the grid) and decoration (uid looping lines), the Kolam forms the basis of our design.

The versatile grid allows for significant variety in form and scale while maintaining a consistent identity throughout the building. Laser cut vinyl stickers and wallpapers are juxtaposed with 3D pvc discs and motifs embossed into resin to create a textured material palette.

 
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